Insiders Buy: 2010 Finca Villacreces “Pruno”


One of the perks of being on the front line here in the wine business is that you are the first to know about the “inside buys”. These gems in the rough are wines that may not have a recognizable name or a fancy label, but that have a great story or hit well above their weight in terms of the quality-price ratio. The 2010 Pruno from Finca Villacreces is the perfect example of an inside buy, and I’m going to let you in on the secret.

While the winery itself may not be well-known to even to most seasoned wine veterans, it is located next door to one of the most exalted wineries in Spain. Villacreces vineyards sit adjacent to the vines of Vega Sicilia, which was the first true cult wine to come out of Spain. While the wines from Vega Sicilia can command several thousand dollars a bottle, this little gem can be yours for under $30.

Pruno is a full-bodied, muscular red produced primarily from the Tempranillo grape. This is a serious wine that can be enjoyed now (preferably with food) or will cellar for a decade at least. The nose is bursting with rich aromas of creme de cassis, blackberry and spice. On the palate this has great structure, with flavours of rich dark fruit, licorice, lavender and exotic spice.

To add to the hype Robert Parker, the world’s most famous wine critic, recently gave this wine a spectacular review saying that “Normally, one would expect to pay $75-$150 for a wine like this!” and giving it a 94 out of 100 point score.

Again this would be a dynamite selection for the cellar and would also make a mean pairing with a seared duck breast or rack of lamb.

$28 including tax. Available here at Vine Arts while supplies last!



  1. Parker must have sampled another wine. The bottle that I sampled was a thin and sharp tasting wine. 94? Ridiculous. Not even a 90. What can one expect for $20? Waste of wine . . . Do not think that this wine would last in cellaring, either.

    • Left to breathe a little the wine really opened and was outstanding. Parker’s rating was right on the spot. Keep in mind that there is still with a least another 3 to 5 years of aging development potential remaining. One of the best buys ever.

  2. Wow! Is Oscar a wine critic or what? I have to disagree with him. I think this is a great wine for $20.00.

  3. I am also going to have to respectfully disagree with you Oscar. Thin and sharp are certainly not the first two words that come to mind. In fact in my experience this was a bit of a brooding beast. It may not have had a lot of luscious, up-front fruit, but it had a lot of power and showed good structure and acidity. If anything it is a tad young and I’ll be holding the remainder of my bottles for another year at least, likely 3-5. Also, to call it a “waste of wine” is absurd. What does that even mean? It certainly delivered more depth and complexity than the majority of bottles you’d find on your average liquor store shelf.

    Well I would have to disagree with Parker’s assertion that it showed like a $150 bottle, it was damn good for the price. Not sure exactly what you were looking for Oscar, but I hope you find it.


  4. Dear Oscar, I apologize but this wine was a very nice surprise for me: I admit that I never made comments regarding the taste of leather or charcoal, I could be considered a stupid guy who like to drink nice wine and nothing else: this one is one of them; I served it with a duck breast glazed with ginger balsamic and everybody agreed that the wine was PERFECT! The color, smell and the finish are sublime! I am not looking for a percent, these are 2 cents of what I felt…very nice and elegant wine! I think that even you will enjoy the second bottle…

  5. Everybody keeps repeating theis Robert Parker rating of 94, but I have only been able to find this information on a few wine companies sites and nowhere else. Can someone please direct me to the original review so that I may verify it. Thanks

    • Jim, taken from the Wine Advocate’s website,

      “Wow! From a vineyard adjacent to Spain’s greatest as well as most expensive red wine, Vega Sicilia, this 2,500-case cuvee made for Eric Solomon is spectacular. Full-bodied with an opaque purple color in addition to an extraordinary bouquet of charcoal, wood smoke, creme de cassis and blackberries intermixed with hints of acacia flowers and licorice, this stunning, multidimensional 2010 is loaded. Its texture, richness, complexity, purity and length result in a wine that considerably over-delivers. Normally, one would expect to pay $75 to $150 for a wine that tastes like this, but this beauty can be yours for $20 or less! Moreover, it will keep for a decade.” – 94 Points

      • Thank you for this information. My boss will be very happy as he thought someone was trying to take advantage of him

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